Illustration 5.

(continued from page 8). out. Hold. Count to 5. Now, slowly descend until the barbell is down. Do this

for 10 reps. Rest. Then repeat. Then rest again and switch arms. A professional trick, once you've developed a knack for this exercise, is to place your free arm behind you, pressing onto the small of your back. Clench your fist. This everts even more pressure and brings your back muscles (and shoulder muscles) into magnificent play. (See Illustration No. 3).

FIFTH DAY

This exercise will develop powerful deltoids, that bulge of muscle at the corner of your shoulders which reach down somewhat onto your back. You may do it with a shoulder barbell or with individual barbells, both at the same time. Take your position as illustrated, breathing in, lift the barbells to shoulder length, then above your head and then back to shoulder length, then you rest for 5 minutes. Just 1 rep at a time for a 30 minute exercise workout. (See Illustration No. 4.)

SIXTH DAY

By this point, you've reached a highly developed condition and are ready to do this exercise. If you have been diligently exercising for 30 to 60 minutes each night, you will already begin to see ripples of muscles among your back movements. This exercise further develops these powerful muscles. You sit on a low bench, your knees about 7 inches apart, your buttocks flat. Keep your back erect, your feet firm and flat on the ground. Be in good position, not so stiff that your muscles are tense, but in good postural position. In each hand, you hold a barbell. Breathe in, slowly lift your right hand upward, pause at shoulder length, bend your elbow for the count of 5, then continue on upward until above your head. Hold this position. Now, repeat the same thing with your left arm when you have both hands above your head, slowly breathe outward and lower first your right hand, then your left. It takes power and strength to do this smoothly-but after 5 or 6 reps, you'll feel new vigor flowing through those back muscles. (See Illustration No 5.)

SEVENTH DAY

This exercise, the climax, will show if you have been properly developed at the end of this seven-day cycle. You keep the same sitting position, knees 7 inches apart, your back erect, your buttocks flat on the bench. But you now hold a barbell in both hands. You lift it from the floor (this is the only time you bend at the waist) and slowly bring it upward, breathing in as you lift it up. Pause for the count of 5 when

you reach shoulder length. Then go up, above your head. Count to 5. Breathe out and slowly lower the barbell. Rest for about 3 or 4 minutes. Then repeat. (See Illustration No. 6.)

Next issue of MANual will feature powerbuilding leg exercises-complete with illustrations. Your pictorial instructor here is Phil Jikowalski, a blond Adonis of Polish descent, age 20, whose labors in the coal mines of Pittsburgh help give him the rugged, healthful look of powerful strength! My thanks to Bob Anthony for supplying these exclusive photos.

Illustration 6.

HOW TO IMPROVE YOUR MEMORY

by CARLSON WADE

Author of: The Key to Delicious Cooking, Your Problems in Marriage, etc.

Breathes there a man who hasn't sulked, at one time or another, over the rapierlike thrust of wit that could have made him the life of the party-if he had only been able to remember it at the time? Is there a woman who has never forgotten one single item at the grocery store? What child wouldn't gladly part with the major portion of his weekly allowance for the grammatical rule that spells the difference between passing and failing an English examination?

At first glance to be sure, these may look like minor crises, but what of the broker who pulls a blank over the latest stock quotation? Or the salesman who can't recall his customer's order? Or, the actor who fluffs his lines?

The punishments inflicted by a faulty memory may range from loss of livelihood to social ostracism. The rewards of a good memory, on the other hand, may and often can be lavish. Success, popularity, and happiness often go hand in hand with the ability to remember names, dates, telephone numbers, faces and facts.

Some classic examples of what a good memory can achieve? Jim Farley is one. When asked whether it was true he could call 10,000 people by their first names, he is reported to have answered: "You're wrong. I can call 50,000 people by their first names!"

There is no doubt that this striking ability helped Mr. Farley put Franklin D. Roosevelt in the White House. During the several years Jim traveled as a salesman for a gympsum company, he built up a system of his own for remembering names. Whenever he met a new person for the first time, he found out his complete name, the size of his family, the nature and details of his business or occupation, and the color of his political leanings. He got all these facts well in mind. And the very next time he met that man, he was able to slap him on the back, ask after the wife and kids, and inquire about the petunias in his back yard. No wonder he developed a huge following!

Lesson Number One from Jim Farley is this. You should have discovered early in life that the average man is more interested in his own name than in all the other names in the world put together. Remember that name. Call it easily. And when you do, you have paid him a subtle and very effective compliment. But forget it or mispell it-and you have instantly put yourself at a sharp disadvantage. Arturo Toscanini, the son of a poor tailor who became one of the world's greatest musical conductors, always sang as the orchestra played. He also conducted from memory--without using a score. His fabulous memory enabled him to learn an operatic score by heart in a few days, but he always studied them. anew painstakingly, before each performance. Toscanini's "discovery" had to do with memory as well as brilliant talent. He got his first chance to conduct on the night he substituted for another conductor in Italy-on the spur of the moment. He, of all the men in the orchestra, knew the opera score by heart! Arturo Toscanini didn't have an unusual memory; he simply made full use of the powers he had. Lesson Number Two: applied effort.

Years before Jim Farley, the great billionaire industrialist Andrew Carnegie also discovered the astonishing importance of clear memory, and too, the top emphasis people place on their own names. He had learned this vital lesson by the time he was ten years old. And he used this discovery to win cooperation. In this regard, Carnegie had a nest of little rabbits, but nothing with which to feed them. Then he had a brilliant idea. He told his little boyhood chums in the neighborhood that if they would pull enough clover and dandelions to feed the rabbits he would name the bunnies in their honor.

Of course, the plan worked like magic. And Carnegie was never to forget it. When later on, he and George Pullman were battling each other for supremacy in the sleeping-car business, the famed Steel King remembered the lesson of the rabbits. The Central Transportation Company, which Carnegie controlled, was fighting with the company Pullman owned and directed. Both were struggling to get the sleeping-car business of the Union Pacific Railroad, bucking each other, cutting

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Remember names, faces, events. Improve your schoolwork and your friendship by these time-proven tricks.